As a result-driven digital agency, we ensure 
that we maximize our efforts to get the
best outcome. Hence, at every phase of
your digital lifecycle we look to optimize.

Increase optimization

This process involves three steps;

First, we collect and analyze all marketing data that make decisions, initiate changes and predict profit.

Next, information from analyzed data helps us refine the marketing process by streamlining goals, communication,
and responsibilities.

Lastly, we identify automation opportunities like lead nurturing and sales.

Any marketing optimization deficient in data collection and
organization will not achieve its goals.

Optimization Challenges

Inaccurate Data analysis

Though you often get enough data to run marketing optimization, most of the data gathered are usually stored
in individual analytic tools. Hence using just google analytics may not be sufficient for accuracy. Indeed, google
analytics helps with SEO and AdWords, but it can only tell you little about social media marketing efforts. You
will only know how many visitors you get through social media, but they will not tell you how much you have
made from these visitors.

Incomprehensive Data Fragmentation

Most platforms measure their metrics differently. Insights like views, clicks, and conversion are calculated
differently across most platforms. Sometimes, these platforms change their metrics without you knowing, and
things create more accuracy. This data can become messy and confusing for you to interpret.

Time Consuming

This is a huge challenge that can’t be overlooked. Since all platforms have different metrics and data insights,
you have to log in to each one to extract data, transform it and store it. This long process takes all the time that
could have been invested somewhere else. Therefore, making it equally expensive. Lastly, data gathered
through this process will be difficult to query, and you can’t get the insights you need for optimization.

Challenges of now

The business world keeps evolving; hence businesses
face a lot of uncertainty about what obstacles they may
face. For small and medium-sized companies, there is
also the challenge of standing visible amongst the
bigger companies and stronger competitors.

What is the solution?

Getting top-notch developers to bear the burden is a great idea. But it doesn’t stop there. Our developers will help
automate the data collection process. There will still be a need to do some manual extraction and transformation.
This is where we come in. Get started today.